Candy Crush Saga had more than ten million downloads in December 2012.[24] By 2013, Candy Crush Saga had been downloaded more than 500 million circumstances crosswise over Facebook, iOS, and Android gadgets and considered the most downloaded application from the Apple App Store,[25][26] and had no less than 6.7 million dynamic clients once a day; the diversion had an every day income of $633,000 from the United States segment of the iOS App Store alone.[27] By 2014, the amusement had more than 245 million dynamic player every month except has since dropped off, with that number tumbling to around 166 million by 2016.[28]

In spite of the fact that at first discharged with promoting to help with income, King evacuated the publicizing in 2013, and exclusively has earned cash from the amusement as in-application purchases.[28] Only a little rate of the player base has acquired in-diversion things, up to around 4%, yet this has prompted to a large number of dollars in month to month income for King.[28] In 2014, Candy Crush Saga players spent over $1.33 billion on in-application buys which was a decrease from the earlier year, since in the second 50% of 2013 players spent over $1.04 billion.[6] By 2015, the month to month income was assessed at $120 million, yet with declining players obtaining in-diversion things, down to 2% by 2016, that income has dropped to recently over $53 million for each month.[28]

Sweet Crush got specific say in Hong Kong media, with reports that one in seven Hong Kong natives plays the game.[29] The amusement is likewise included in Psy's music video "Gentleman".[30] In December 2013, King entered the Japanese market with a progression of TV advertisements in Japan, and by December 4 it had turned into the 23rd most downloaded diversion in Japan on Android gadgets and number 1 most downloaded from the App Store.[31]

Contention

Ruler petitioned for applications for trademarks on "treat" in January 2013 with the United Stated Patent and Trademark Office, which turned out to be freely known in January 2014.[32] News of these pending trademarks raised worries from different engineers, expecting that King would utilize their trademark to scare littler developers.[33] because of this feedback, King chose not to seek after the trademark.[34]

The versatile amusement known as CandySwipe made in 2010, two years before the arrival of Candy Crush Saga, had numerous similitudes that free application engineer Albert Ransom and creator of CandySwipe grabbed on as Candy Crush Saga turned out to be more fruitful. Taking after news of the "treat" trademark, Ransom issued an announcement in February 2014, asserting that King deliberately duplicated components from his own particular amusement including the application symbol, the craftsmanship for the confection pieces, and sound impacts like the level-fruition "Sweet!".[35] While subtle elements were not given, Ransom expressed that he "genially" settled the matter with King by April of that year.[36]

Amid this same period, it was found that King had effectively gotten trademark on "adventure", and they had made a move against Stoic, the engineers of The Banner Saga; King had endeavored to piece Stoic's enlistment of "The Banner Saga", and after the amusement discharged in January 2014, it issued a cut it out letter to the developers.[37] Similar to the CandySwipe circumstance, Stoic declared in April 2014 that the circumstance with King had been settled with both sides going to an assention permitting Stoic to keep on using their name.[38]
Candy Crush Saga additionally got blended responses when it was reported that King had hit an arrangement with Microsoft to consequently introduce the amusement on gadgets that have been moved up to Windows 10 Home.[39]

The amusement was examined by the UK Office of Fair Trading concerning exploitative diversion mechanics with respect to more youthful clients